Zoovy, Inc. & Veruta solve cart abandonment. New technology reaches customers long after they have left a web store without buying anything.

SAN DIEGO, June 15 /PRNewswire/ -- Fact: 98% of new visitors to a web store leave without buying anything.

Leading e-commerce software provider Zoovy, Inc. has built upon technology created by California based marketing company Veruta, overcoming one of the most profound issues in e-commerce sales. Now Zoovy merchants can reach out to a new customer long after they have abandoned a shopping cart and left a site without providing any contact information.

Veruta Announces Partnership with eCommerce Merchants Trade Association

Veruta Partners with eCommerce Merchants Trade Association to Provide Product-based Re-targeting Services for Members

Campbell, Calif (PRWEB) April 9, 2009 - Veruta (www.veruta.com), an online advertising company, announced today its first official partnership with the eCommerce Merchants Trade Association (www.ecmta.org). Using Veruta, online merchants will be able to "retarget" their customers by advertising products that their customers were recently viewing and are still seeking even when customers are on other sites. Retargeting delivers online advertisements to those customers who have visited a website, helping drive them back to the website to make a purchase. Through the partnership, members of eCommerce Merchants will receive an extended free trial period using Veruta's services.