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Address: Veruta, a subsidiary of MyBuys, Inc.
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Redwood City, CA 94065
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09 Apr 2009
Veruta Announces Partnership with eCommerce Merchants Trade Association.
Veruta Partners with eCommerce Merchants Trade Association to Provide Product-based Re-targeting Services for Members.
Campbell, Calif (PRWEB) April 9, 2009 - Veruta (www.veruta.com), an online advertising company, announced today its first official partnership with the eCommerce Merchants Trade Association (www.ecmta.org). Using Veruta, online merchants will be able to "retarget" their customers by advertising products that their customers were recently viewing and are still seeking even when customers are on other sites. Retargeting delivers online advertisements to those customers who have visited a website, helping drive them back to the website to make a purchase. Through the partnership, members of eCommerce Merchants will receive an extended free trial period using Veruta's services.
"We are democratizing online ads," said Veruta CEO Paxton Song. "Online merchants told us that they want to utilize display advertisements, but most lack critical components-- targeting, self-service tools and accessible price points. Veruta empowers merchants with the right set of tools and gives them the ability to create and continue a dialogue with their customers even after the user has left their online store. The results are increased traffic, higher conversion rates and, ultimately, increased profits."