Zoovy, Inc. & Veruta solve cart abandonment. New technology reaches customers long after they have left a web store without buying anything.

SAN DIEGO, June 15 /PRNewswire/ -- Fact: 98% of new visitors to a web store leave without buying anything.

Leading e-commerce software provider Zoovy, Inc. has built upon technology created by California based marketing company Veruta, overcoming one of the most profound issues in e-commerce sales. Now Zoovy merchants can reach out to a new customer long after they have abandoned a shopping cart and left a site without providing any contact information.

For the first time, merchants can re-offer products to a new customer long after they have abandoned a cart, and left the site. The merchant can show ads to the same shopper as they surf the web, featuring the same products from the cart, even add related items, incentives & time-critical offers. The auto-generated graphical ads appear across the extensive Veruta PPC ad network covering over 90,000 web sites, only appearing to that targeted shopper. After the shopper has returned and purchased the targeted products, the merchant can choose to automatically stop the promotion.

"By combining unique tracking technology, Veruta's marketing network and 'on-the-fly' product display advertising, the technology allows a merchant to serve customer-specific ads to the shopper long after they have left the web store," says Zoovy CTO, Brian Horakh. "We took the Veruta technology and added Zoovy's power to focus it on solving the problem of cart abandonment."

"Zoovy's technology allows a merchant to leverage way more customer behavior than a regular e-commerce platform," states Horakh. "Because we handle every aspect of the site, promotions and tracking, we can do some pretty amazing things when a shopper is at a Zoovy store. Now we can do amazing things after the shopper has left, it's very exciting. Once we saw what Veruta was doing with their tracking technology it was just a matter of bringing both dev teams together to create something that until now, everybody thought impossible."

"We're pretty sure that no-one has been able to isolate and re-offer products after cart abandonment with this level of detail and control until now," says Horakh. "As on-line retailers, Zoovy clients invest a lot of money and resources driving new customers to their stores. Now they can reach out to a new shopper long after they have left the site to try and win their business with rich, hyper-focused PPC display advertising."

To learn more about Zoovy e-commerce solutions, visit www.zoovy.com/

About Zoovy, Inc.

Zoovy, Inc., the leader in success driven e-commerce software, provides e-commerce tools and services for online businesses. With a multi-channel sales strategy, businesses reach more customers and drive more sales by integrating with multiple online marketplaces such as Amazon.com, Overstock, eBay and many other top comparison shopping services. Zoovy 1 automates product management, listing, sales, inventory, shipping and accounting processes, offering complete online storefronts and auction management tools for both small merchants and large wholesaler/retailers. For more information, call 877-966-8948, or visit www.zoovy.com

About Veruta

Veruta is an industry leader in online advertising. Our proprietary technology and solution democratizes the online banner advertising arena and provides a simple to use tool that allows advertisers to customize their own banners and select which products to display. By utilizing the right set of tools that we provide, our community is able to utilize banner advertisements to not only drive more traffic, but also build their brand and effectively merchandise products that ultimately leads to repeat customers and incremental revenue. For more information, call 408 577-1811, or visit www.veruta.com